Reader Response Summary

In "Globalization of Culture Through the Media", Kraidy(2002) states that the globalization of culture is represented by international mass media, in which the entire world is disproportionately affected
 by Western, especially American culture. The role of mass media is therefore contested, as the Western industrialized countries are seen to have intentions and actions when they export their cultural products, such as imposing their sociocultural values on developing countries, which result in the developing countries becoming concerned about economic and cultural domination. The developing countries receive scant and prejudicial coverage in Western media and the Western industrialized countries insist on the "free flow of information", leading the developing countries to accuse the Western countries of justifying their economic and cultural domination. However, cultural hybridity, in which globalization and localization are coequal dynamic processes, gives rise to hybrid traditions and cultural forms which are resilient and dynamic.